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Video Economics by Bruce M. Owen, Steven Wildman

Video Economics

by Bruce M. Owen , Steven Wildman
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Book cover type: Hardcover
  • ISBN13: 9780674937161
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Harvard University Press
  • Publisher Imprint: Harvard University Press
  • Publication Date:
  • Pages: 384
  • Original Price: USD 102.0
  • Language: English
  • Edition: N/A
  • Item Weight: 708 grams
  • BISAC Subject(s): Economics / General

Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

Owen, Bruce M.: - Bruce M. Owen is Morris M. Doyle Centennial Professor in Public Policy, Emeritus, at Stanford University, and Senior Fellow, Emeritus, at Stanford's Institute for Economic Policy Research. From 1981 to 2003, he was CEO of Economists Incorporated.

Wildman, Steven: - Steven S. Wildman is Associate Professor, Department of Communication Studies, Northwestern University.

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