Vigneronnes, la part des anges ?: Guide oenologique et représentations genrées
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Dis-moi ce que tu manges, je te dirai ce que tu es avance Brillat-Savarin dans sa c�l�bre Physiologie du go�t en 1826. Dis-moi qui tu veux �tre, je te dirai ce que tu dois boire lui r�pondraient aujourd'hui les guides oenologiques. Objets de consommation, de distinction, prescripteurs d'achats et de pratiques, faiseurs de tendances, ils sont aussi de puissants r�servoirs d'imaginaires... sexu�s.
� l'origine de ce travail, une intuition la r�cente f�minisation des chefs d'exploitations � la faveur d'�volutions juridiques et sociales ces cinquante derni�res ann�es n'a pas gomm� les rapports de pouvoir profond�ment genr�s r�gissant le monde du vin. Pourtant dans les vignes depuis toujours, main-d'oeuvre pris�e pour les vendanges ou le ramassage des sarments, les femmes du vin sont en effet rest�es d'invisibles aides familiales jusqu'� l'obtention d'un statut professionnel il y a � peine quelques d�cennies. Comment les femmes, de la productrice � la consommatrice, sont-elles (ou non) mobilis�es dans les discours des guides oenologiques ? Comment leur invisibilisation participe-t-elle � perp�tuer une certaine vision de la viticulture fran�aise ? C'est ce que propose d'interroger cette recherche, en explorant tout � la fois les dimensions genr�es, familiales, patrimoniales et agricoles des discours propos�s aux consommateurs.Banos, Celia: - "Celia Banos est doctorante en Sciences de l'Information et de la Communication au sein du GRIPIC, Groupe de Recherche Interdisciplinaire sur les Processus d'Information et de Communication (CELSA - Sorbonne Université, Paris). Titulaire de plusieurs certifications et diplômes relatifs à la connaissance théorique et à la commercialisation du vin, elle y consacre une thèse intitulée Les femmes et le vin: représentations, médiatisations, médiations.
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