Virtualisierung von Organisationen: Strategische Relevanz des Einsatzes von Intranet/Extranet
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Inhaltsangabe: Einleitung: In the last few years, we have seen a revolution in the worldwide political landscape, the rise of intense international competition, faster product development cycles, and explosive growth in the service sector. As we edge toward the next century, all signs indicate that both the complexity and the pace of change in the global economy will increase" Das Problem, das Unternehmen im Kontext derzeitiger exogen und endogen induzierter Veränderungen charakterisiert, liegt nicht allein in der Konsequenz einer laufenden Anpassung der Organisation an sich kontinuierlich ändernde Rahmenbedingungen begründet. Vielmehr verdeutlicht die ansteigende Komplexität und Dynamik der Umweltfaktoren die strategische Notwendigkeit der Schaffung flexibler Organisationen in Richtung einer proaktiven Bewältigung des permanenten Wandels zur Sicherung der Wettbewerbsfähigkeit der Unternehmen. Dieser Umstand führt zunehmend zu einer Aufweichung der Unternehmensstrukturen nach innen durch die Favorisierung von team- und projektbasierten Modellen und der Unternehmensgrenzen nach au en durch das Eingehen von Kooperationsverhältnissen und die Öffnung gegenüber Kunden und Bezugsgruppen. Durch die Emergenz intra- und interorganisatorischer Netzwerke hat die Visible hand" im Sinne CHANDLERS (1978) immer mehr an Bedeutung verloren und zum Entstehen einer Vielzahl neuer Organisationskonzepte beigetragen. Diese Konzepte zeichnen sich durch ihren Bezug zur Praxis und die Eigenschaft aus, bei Bewältigung der Umweltkomplexität und -dynamik verstärkt auf organisatorische Gestaltungsprinzipien zurückzugreifen. Die im strategischen Management im Rahmen der Strategieformulierung und -implementierung häufig angewandte Differenzierung zwischen Strategie und Organisation wird dabei nicht vorgenommen. Vielmehr gereicht die Organisation selbst als Wettbewerbsfaktor und bildet durch ihre Ausstattung mit Ressourcen den Ausgangspunkt für die Begründung strategischer Potentiale. In
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