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Visual Merchandising by Araujjo, Walter

Visual Merchandising

by Walter Araujjo
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Book cover type: Paperback
  • ISBN13: 9781980586012
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 224
  • Original Price: USD 41.88
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 422 grams
  • BISAC Subject(s): Decorative Arts

O melhor e mais completo GUIA sobre Visual Merchandising, já publicado. De forma extremamente prática e muito simplificada, com inúmeros exemplos, fotos e detalhes sobre como montar vitrines e todo o visual interno de qualquer estabelecimento comercial, você entenderá todo o conceito da área, saberá aproveitar materiais recicláveis, além de improvisar com acessórios inusitados do dia a dia para que sua vitrine ou ambientação atinja o objetivo final que é VENDER. Aprenderá como idealizar o projeto, obter inspirações, fazer combinação de cores através da Psicologia das Cores, sem contar nos inúmeros exemplos práticos e calendários tantos festivos, quanto promocionais. No final do livro você terá um dicionário completo da área para aprender todo o vocabulário. O autor, Walter Araujjo com 28 anos de experiência na área de Visual Merchandising, trabalhou com várias empresas, inclusive multinacionais em diferentes países. Também já realizou palestras e Work Shops para redes de lojas, shopping centers e Associações Comerciais em todo o Brasil. Explica neste livro de forma simples, com fotos, texto e exemplos, o mundo do Visual Merchandising em todos os segmentos. O livro foi idealizado para diferentes níveis de conhecimento da área, para que possam criar maravilhosas exposições de produtos, tanto em vitrines, quanto nas áreas internas de qualquer ambiente comercial. Seja você um profissional VITRINISTA, ARQUITETO, GERENTE ou PROPRIETÁRIO DE LOJA, mesmo os profissionais da área de vendas, os VENDEDORES ou quem pretende iniciar nesta área, poderão com estas PRECIOSAS DICAS impulsionar as vendas através de incríveis ambientações.

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