Vom Objekt zum Subjekt: Wie eine neue Sprache die Gesellschaft befreit
Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
In Schulen, Betrieben und Beh�rden geschieht t�glich dasselbe: Menschen werden durch Sprache zu Objekten gemacht - ohne b�se Absicht, ohne Bewusstsein, aber mit weitreichenden Folgen. Ein Kind, das gelernt hat, die Hand nicht mehr zu heben. Ein Mitarbeiter, der im Jahresgespr�ch nickt, obwohl er anderer Meinung ist. Eine B�rgerin, die ein bereits ausgef�lltes Formular unterschreibt, ohne gefragt worden zu sein, was sie braucht. Hartmut Kay Hirsch analysiert den Mechanismus dahinter: Direktive Sprache - Sprache, die anweist, bewertet und kontrolliert, statt zu fragen und zuzuh�ren - produziert Abh�ngigkeit, Anpassung und Unm�ndigkeit. Nicht als Absicht, sondern als strukturelle Konsequenz. Und sie reproduziert sich: von Generation zu Generation, von Institution zu Institution. Das Buch zeigt, wie eine ver�nderte Sprache dieses Muster aufbrechen kann - in der Familie, im Klassenzimmer, im Unternehmen, in der Politik. Gest�tzt auf 1 SGB VIII, der das Recht auf Selbstbestimmung als verbindliches Recht verankert, auf lernpsychologische Grundlagen und auf eigene jahrzehntelange Praxiserfahrung des Autors, entwickelt das Werk eine klare These: Wer einen Menschen als Subjekt anspricht, ver�ndert nicht nur das Gespr�ch. Er ver�ndert, was dieser Mensch sich selbst zutraut. Im Zeitalter von K�nstlicher Intelligenz und Humanrobotik gewinnt diese These eine neue Dringlichkeit. Maschinen reagieren, f�hren aus, passen sich an - pr�ziser und ausdauernder als Menschen. Was sie nicht k�nnen: zweifeln, urteilen, widersprechen. Genau das verlernen Menschen, wenn die Sprache um sie herum es nicht mehr verlangt. Die Maschine ist nicht die Bedrohung. Sie ist das Spiegelbild ihres Sch�pfers. "Vom Objekt zum Subjekt" ist kein Handbuch und kein Parteiprogramm. Es ist ein essayistisches Sachbuch f�r alle, die in Schulen, Unternehmen, Beh�rden oder der Politik Verantwortung tragen - und f�r alle, die verstehen wollen, warum so viele gut gemeinte Reformen scheitern, bevor der erste Satz gespr
• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books
• Author(s): Jeff Kinney • Publisher: Penguin Random House Children's UK • Publisher Imprint: Penguin Random House Children's UK • BISAC: Comics & Graphic Novels - Humorous
• Author(s): Ichiro Kishimi • Publisher: GROVE ATLANTIC • Publisher Imprint: Allen & Unwin • BISAC: Personal Growth - SuccessIchiro Kishimi lives in Kyoto. He writes, lectures and teaches in psychiatric clinics as a certified counsellor and c...
View full details• Author(s): Chetan Bhagat • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralFrom India's top-selling writer Chetan Bhagat comes a powerful new love story that will make you laugh, cry...
View full details• Author(s): Brianna Wiest • Publisher: Manjul Publishing • Publisher Imprint: Amaryllis • BISAC: Body Mind And SpiritThis is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good. Coexisting but conflicting n...
View full details• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...
View full details• Author(s): Arundhati Roy• Publisher: PRH INDIA LOCAL PRINT• Publisher Imprint: Penguin Hamish Hamilton• BISAC: Literary FiguresArundhati Roy’s first work of memoir, this is a soaring account, both intimate and inspiring, of how the author became...
View full details• Author(s): Acharya Prashant • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralIn a world where vagueness is mistaken for depth and obscurity passes for wisdom, Truth without Apology ...
View full details• Author(s): Sudha Murthy • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Short StoriesWho can resist a good story, especially when it's being told by Grandma? From her bag emerges tales of kings and cheats, monkeys and mic...
View full details• Author(s): Satoshi Yagisawa • Publisher: Bonnier Books Ltd • Publisher Imprint: Bonnier Books Ltd
• Author(s): Newport, Cal • Publisher: Little, Brown Book Group • Publisher Imprint: Piatkus
• Author(s): Shrijeet Shandilya • Publisher: Ebury Press • Publisher Imprint: Ebury Press • BISAC: Romance - GeneralIn the electric haze of college life, three friends are bound by laughter, late-night talks and unspoken promises. But when two of...
View full details• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...
View full details• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General
Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
• Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books • BISAC: Personal Finance - GeneralApril of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Pers...
View full details• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books
• Author(s): Freida Mcfadden • Publisher: Penguin Select Print • Publisher Imprint: Penguin Select Publishing"Multi-Million Copy Bestselling Series •Now Being Made Into a Major Motion Picture Starring Sydney Sweeney and Amanda Seyfried #1 New Yor...
View full details• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...
View full details• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences
• Author(s): Madhavi Bharadwaj • Publisher: PRH India • Publisher Imprint: Penguin Ebury Press • BISAC: Parenting - MotherhoodWelcome to the wild, messy, wonderful world of parenting--where the nights are long, the diapers are explosive, and unso...
View full details• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...
View full details• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...
View full details• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...
View full details