Von Big Open Data zu Big Company Value: Ein Analyserahmen zur Einordnung von Anwendungsfällen
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Bachelorarbeit aus dem Jahr 2015 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 2, Universität Passau (Wirtschaftswissenschaftliche Fakultät), Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist zum einen, einen weitreichenden Einblick rund um das Thema Open Data zu geben und zum anderen ein hilfreiches Instrument zum Einsatz in der Kundenakquise des Software-Startups 'One Logic' zu entwickeln. In Unternehmen werden derzeit hauptsächlich Daten verwendet, die innerhalb der eigenen Organisation gewonnen werden. Öffentlich zugängliche Datensätze werden nur sporadisch oder viel zu selten in die Wertschöpfungskette aufgenommen. Da das Gebiet um offene Daten noch recht neu und speziell der Mehrwert, welcher durch die Verwendung von Open Data erzeugt werden kann, zu wenig erforscht ist, soll die Anfertigung eines Analyserahmens genauere Einblicke zu Anforderungen an die Daten und möglichen Mehrwerten für Betriebe geben. Verschiedene Aspekte des Business Value durch Open Data (BVdOD) werden genauer untersucht und verständlich dargestellt. Ferner bringen eindeutige Begriffsbestimmungen zu Open Data, Big Data und BVdOD Klarheit über die Thematik. Im Zuge dieser Arbeit wird Führungspersonen in Unternehmen bewusst gemacht, welche Möglichkeiten durch Open Data entstehen können. Der Analyserahmen wird auf Anwendungsfälle von Unternehmen aller Branchen anwendbar sein, wobei das Hauptaugenmerk bei denen liegt, die sich der Kernkompetenz Datenverarbeitung widmen. Mit Hilfe des Schemas soll dem Kunden während der Akquise einfach und anschaulich erläutert werden, welches Potenzial öffentlich zugängliche Datensätze für den Anwendungs-fall seines Unternehmens haben können. "Daten sind wertvoll." Ebenso wie "Informationen gewinnen [sie] immer mehr [an] Bedeutung. So bezeichnet die EU-Kommissarin für die Digitale Agenda, Neelie Kroes, diese als [das] Gold des digitalen Zeitalters, auf deren Basis neue, wertschaffende Inhalte entstehen und deren Vorteile sich auf alle Berei
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