Vor- und Nachteile von Franchising aus der Sicht des Franchise-Nehmers am Beispiel von McDonald's
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Wissenschaftliche Studie aus dem Jahr 2008 im Fachbereich BWL - Industriebetriebslehre, Note: 1,3, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: "Im Jahre 1954 betrat ein Vertreter für Milchmixgeräte ein Restaurant in San Bernardino im Westen der USA. Statt wie sonst nach dem Verkaufsgespräch sofort weiterzureisen, beobachtete er das Restaurant den ganzen Tag: Die Kunden gaben sich die "Klinke in die Hand". Der Erfolg des Restaurants lie den Vertreter nicht ruhen. Wenige Wochen nach seinem Besuch in San Bernardino wurde er bei den Besitzern vorstellig und erwarb kurz darauf eine Lizenz zur Vermarktung dieses Restauranttyps. Am 2. März 1955 gründete er eine eigene Firma. Der Eintrag im Handelsregister lautete: McDonald's". Ray Kroc legte damit den Grundstein zu einem Unternehmen, dessen Name heute fast automatisch mit Franchising verbunden wird. Die Hamburger-Kette ist nicht nur eines der weltweit erfolgreichsten, sondern auch eines der grö ten Franchise-Systeme. Über 10.000 Existenzgründer haben sich mit Hilfe von Ray Krocs Geschäftskonzept selbstständig gemacht. Franchising ist für viele eine Chance als selbständiger Unternehmer ein etabliertes Produkt oder eine Geschäftsidee zu vermarkten. Seit Jahren sind die Zuwachsraten zweistellig. In der vorliegenden Arbeit werden im zweiten Kapitel zunächst die Grundlagen des Franchisings erläutert, anschlie end werden die Vorteile und Nachteile aus der Sicht des Franchise-Nehmers dargestellt. Im vierten Kapitel wird das System der Franchise am Beispiel von McDonald's analysiert. Die Hausarbeit wird durch ein Fazit abgerundet.
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