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VR China - Die große Chance für deutsche Unternehmen oder unkalkulierbares Risiko? by Fink, Julian

VR China - Die große Chance für deutsche Unternehmen oder unkalkulierbares Risiko?

by Julian Fink
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Book cover type: Paperback
  • ISBN13: 9783640204816
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 68
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Economics / General

Studienarbeit aus dem Jahr 2008 im Fachbereich VWL - Internationale Wirtschaftsbeziehungen, Note: 2, Universität Mannheim, Veranstaltung: Wirtschaftsgeographie: Standort, Cluster, Netze, Sprache: Deutsch, Abstract: Die Wirtschaftswelt dreht sich immer schneller, internationale Verflechtungen nehmen zu. Das Schlagwort von der "Globalisierung" ist inzwischen in aller Munde. Diesem Trend können sich auch deutsche Unternehmen nicht mehr entziehen - im Gegenteil: Das internationale Geschäft gehört mittlerweile nicht nur bei gro en Unternehmen zum Alltag, auch der Mittelstand und seit einiger Zeit auch Dienstleister setzen zunehmend auf das Ausland. Asien ist in den letzten Jahren immer stärker in den Fokus deutscher Unternehmen gerückt - nicht zuletzt, um die enormen Personalkosten in Deutschland zu umgehen. Gerade die VR China hat sich zum bevorzugten Standort v.a. der produzierenden deutschen Industrie entwickelt, daher steht China nicht nur aufgrund der jetzt im Jahre 2008 stattfindenden Olympiade im Visier vieler deutscher Firmen. Günstige Herstellungskosten und ein nahezu unerschöpflicher Markt locken verstärkt deutsche Unternehmen in das Reich der Mitte. Egal, ob es um Maschinenbau, Textilhandel, Unterhaltungselektronik oder einfach nur um den Einkauf preiswerter Spritzgussartikel zur Kugelschreiberproduktion geht: Mehr und mehr hiesige Firmen entscheiden sich für die Gründung einer eigenen Niederlassung in China. Auch aufgrund eines nachhaltigen, fortlaufenden Wirtschaftswachstums von über 10% p.a. (Abbildung 1) und eines ca. 1,31 Mrd. Menschen umfassenden sehr gro en Binnenmarkes übt China eine starke Anziehungskraft auf deutsche Unternehmen aus. Doch bietet das "Chinageschäft" nicht nur Chancen, sondern auch zahlreiche Fu angeln. Denn v.a. sprachliche, kulturelle und rechtliche Unterschiede legen die Latte hoch für einen erfolgreichen Einstieg in diesem Land. "Der Gang nach China ist teuer, sich nicht in der Volksrepublik zu engagieren ist noch teurer - so

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