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Wachstumsstrategien für die deutsche Automobilwirtschaft: Potentiale, Chancen, Risiken by Köstner, Patrick

Wachstumsstrategien für die deutsche Automobilwirtschaft: Potentiale, Chancen, Risiken

by Patrick Köstner
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Book cover type: Paperback
  • ISBN13: 9783656417866
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 52
  • Original Price: USD 39.5
  • Language: German
  • Edition: 2. Auflage
  • Item Weight: 82 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen; Standort Geislingen, Sprache: Deutsch, Abstract: Die Welt dreht sich immer schneller und verändert sich rasant. Wer diese Entwicklungen nicht erkennt und richtig darauf reagiert, hat wenige Möglichkeiten an der Spitze zu bleiben. Auch die deutschen Automobilhersteller können sich unserer schnelllebigen Welt nicht entziehen. Zahlreiche Krisen und Rückschläge konnten sie bereits überstehen. Inzwischen stehen sie überwiegend sogar glänzend da und peilen weltweit neue Absatzrekorde an. Doch eine Vielzahl von Veränderungen stellt Deutschlands wichtigsten Industriezweig, 126 Jahre nach der Erfindung des Automobils, vor gro e Herausforderungen, ermöglicht ihm gleichzeitig aber auch Chancen. Um diese Chancen nutzen zu können und Risiken zu umgehen, müssen die Akteure der deutschen Automobilwirtschaft Entwicklungstendenzen möglichst frühzeitig erkennen und mögliche Auswirkungen auf ihr Geschäft analysieren. Nur dadurch wird es möglich sein, mithilfe einer nachhaltig erfolgreichen Strategie die Wettbewerbsfähigkeit zu verteidigen und eine Zukunft zu ermöglichen.

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