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Wahrnehmungsphänomene in der Wirkungsforschung by Deiss, Beatrix

Wahrnehmungsphänomene in der Wirkungsforschung

by Beatrix Deiss
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Book cover type: Paperback
  • ISBN13: 9783640936144
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 36
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 59 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Forschung und Studien, Note: 1.3, Ludwig-Maximilians-Universität München (Institut für Kommunikationswissenschaft und Medienforschung), Sprache: Deutsch, Abstract: Einleitung Die Proteste gegen die in der dänischen Zeitung Jyllands-Posten veröffentlichten Mohammed-Karikaturen, zeigen wieder einmal, welche Wirkung Medieninhalte - selbst über Kontinente hinweg - haben können. Sehr viel stärkeres Wirkungspotential wird allerdings meist dem Fernsehen als audiovisuellem Medium zugesprochen. In der Kommunikationswissenschaft beschäftigt sich die Medien-wirkungsforschung mit zahlreichen Hypothesen und Theorien zum Einfluss von Medieninhalten auf die Rezipienten. Neben dem tatsächlichen Einfluss ist hierbei auch interessant, wie Menschen diesen Einfluss selbst einschätzen und wahrnehmen. Denn bereits eine angenommene Beeinflussung durch Medieninhalte kann Verhaltens-änderungen hervorrufen, etwa wenn Menschen sich einer Meinung anschlie en, die sie - aufgrund der Medienberichterstattung - irrtümlich für die Mehrheitsmeinung in der Gesellschaft halten. Au er dieser Theorie der sogenannten "Pluralistic Ignorance" gibt es noch einige andere Phänomene, die beschreiben, dass Menschen häufig verzerrte oder falsche Vorstellungen davon haben, wie, bei wem und wie stark Medien eigentlich wirken, beispielsweise "Looking Glass" oder "Hostile Media". Ein vielfach untersuchtes Phänomen verzerrter Wahrnehmung ist der "Third-Person-Effekt", demzufolge Menschen annehmen, die Medien würden andere stärker beeinflussen als sie selbst. [...]

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