YES! You've been selling your whole life. You just may not have been doing it on purpose, and that's why you might not be where you think you should!
Every job interview you've nailed, every skeptical boss you've won over, every idea you've fought for in a room that wasn't ready to hear it - that was sales. And for traditional sellers chasing quotas and commission that's also sales. They both require the discipline of moving people, ideas, and opportunities forward with confidence and intention.
Most people leave that power completely to chance. This book changes that.
Written by Karlyn Kieffer former television anchor, former Chief Diversity Officer at the United States Tennis Association, sales enablement expert and founder of Pro Tip Partners - Wait What? I'm in Sales? is a masterclass in persuasive communication for both traditional sellers and everyone who influences others for a living. Which is... basically... everyone.
Drawing on two decades of high-stakes experience across broadcast journalism, corporate leadership, and sales enablement, Karlyn delivers a unique formula for the way influence works: prepare obsessively, read the room relentlessly, and show up with the kind of presence that makes people lean in before you've finished your first sentence.
Inside, you'll find the ACTION Sales Framework, the Customer Cue Card, and the Interviewer's Mindset. These proprietary tools were built from real results, including compressing enterprise sales cycles by up to 50%. You'll learn why improv training is the most underrated skill in any sales toolkit, how to handle objections without flinching, and why the meritocracy myth - the belief that talent alone determines outcomes - is the single most expensive blind spot a high performer can carry.
This is not a book about becoming someone you're not. It's about recognizing the seller, the communicator, and the closer you already are, and a repeatable system to leverage for success.
Three parts. Fourteen chapters. A career's worth of hard-won insight made immediately usable.
If you've ever walked out of a conversation thinking I should have said that differently, this book is for you.
Like it or not, you're in sales. Now, give it a read, and go close some business!
Kieffer, Karlyn: - Karlyn Kieffer is a former television reporter turned sales communication expert, trainer, and founder of Pro Tip Partners. She is a Georgetown University Alum with more than 20 years of experience in learning and development, sales and enablement, she has helped individuals and teams sharpen how they think, communicate, and close. Karlyn has seen what separates top performers from everyone else. It's not scripts, frameworks, or perfectly timed follow-ups. It's mental agility, the ability to think on your feet, adapt in real time, and respond to what's happening in the moment. And in the age of AI, that skill is quietly disappearing. Karlyn has built her career helping professionals hone their message, approach, and live up to their potential. She has reduced sales cycles by up to 50%, helped build high-performing teams, and launched a company's first-ever President's Club. Her approach blends core sales fundamentals with improvisation techniques to make people more effective, more confident, and far more influential in a conversation. If you're looking for rigid scripts and outdated advice, she's not for you. Her work is high-energy, interactive, and designed to meet people where they are, and move them forward quickly. She shares tips and tricks as the host of The Road to Greatness podcast. In "Wait, What? I'm in Sales?", Karlyn delivers practical strategies, sharp insights, and immediately usable tools to help readers influence, persuade, and win in any environment.
