Wandel und Transformation von Organisationen: Trends und Entwicklungen im Change Management
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Masterarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Georg-August-Universität Göttingen (Professur für Unternehmensführung und Organisation), Sprache: Deutsch, Abstract: Hochvolatile und hyperkompetitive Märkte stellen Organisationen vor neue Herausforderungen und lassen Change Management zu einer zentralen Management-Aufgabe werden. Dabei stellt organisationaler Wandel mittlerweile weniger einen Sonderfall, als vielmehr die Regel dar und erwächst aus der Notwendigkeit jederzeit auf Umweltveränderungen reagieren zu können. Anders als in der Vergangenheit kann ein Veränderungsprojekt nicht mehr als klar abgegrenzter Bereich zwischen zwei organisationalen Gleichgewichtszuständen angesehen werden. Interne und externe Impulse sto en kontinuierlich neue Wandelprozesse an, die nicht zuletzt dem Erhalt der Wettbewerbsfähigkeit und damit der gesamten Organisation dienen. Die vorliegende Arbeit definiert und systematisiert in der Literatur vielfach verwendete Begriffe sowie Konzepte und zeichnet dabei vergangene und zukünftige Entwicklungen im Change Management nach. Dabei wird der Frage nachgegangen inwieweit klassische Ansätze heutigen Ansprüchen an Veränderungsprozessen genügen und wie auf Basis konzeptioneller Parallelen Systematisierungen vorgenommen werden können. Neben theoretischen werden zudem drei populäre pragmatische Ansätze besprochen sowie kritisch beleuchtet. Zentrale Bedeutung in der neueren Change Management-Forschung haben zudem die Konzepte des organisationalen Lernens sowie der Dynamic Capabilities erlangt. Es wird Ziel dieser Arbeit sein umfassend über relevante Forschungsbeiträge aus den genannten Bereichen zu informieren und zu untersuchen, welche Implikationen sich daraus für das Change Management sowie die Organisation der Zukunft ergeben.
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