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Warum Freizeitparks feste Eintrittspreise verlangen by Akdag, Derya

Warum Freizeitparks feste Eintrittspreise verlangen

by Derya Akdag
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Book cover type: Paperback
  • ISBN13: 9783640309702
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Economics / General

Studienarbeit aus dem Jahr 2007 im Fachbereich VWL - Statistik und Methoden, Note: 2,0, Technische Universit t Carolo-Wilhelmina zu Braunschweig, Veranstaltung: Volkswirtschaftslehre, Sprache: Deutsch, Abstract: Das Bed rfnis nach Abwechslung, Spiel und Unterhaltung hat sich in der Menschheitsgeschichte kaum ge ndert. Insbesondere durch die Zunahme der freiverf gbaren Zeit innerhalb der letzten hundert Jahre der Industriegesellschaften, nahm die Nachfrage nach verschiedenen Unterhaltungsangeboten, wie z.B. Freizeitparks noch st rker zu. Im Folgenden dieser Arbeit wird speziell auf den wirtschaftlichen Gesichtspunkt der Eintrittspreisgestaltung eingegangen. Basierend auf die Fragestellung "Warum Freizeitparks feste Eintrittspreise verlangen" wird in dieser Arbeit zuerst auf die Theorie der Preisgestaltungsformen eingegangen, um Hintergrundinformation f r das anschlie end dargestellte mathematische Modell von Wu und Liu (2007) zu geben. In dem Modell geht es darum das Preisgestaltungsproblem eines Freizeitparks zu l sen und die ideale Strategie f r das Unternehmen zu finden. In Kapitel 2 wird zuvor der theoretische Aspekt einer Preisb ndelung herausgearbeitet, um im n chsten Kapitel 3 die verschiedenen Formen der Preisb ndelung besser zu veranschaulichen. Kapitel 4 geht dann speziell auf das Preisgestaltungsmodell eines Freizeitparks ein, um zum Schluss das optimale Modell aufzuzeigen. In Kapitel 5 wird schlie lich in einem Fallbeispiel des Eisb ren Knut versucht, die berlegung einer idealen Preisgestaltung zu illustrieren. ...]

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