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Was macht Scrollytelling erfolgreich? Eigenschaften und Qualitätskriterien by Anonymous

Was macht Scrollytelling erfolgreich? Eigenschaften und Qualitätskriterien

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346678225
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 50 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 2,0, Universität Trier, Veranstaltung: Medienwissenschaft - Medienkommunikation und ihre Kontexte, Sprache: Deutsch, Abstract: Zunächst wurde in der vorliegenden Arbeit eine kurze Einleitung zur Thematik der Arbeit gegeben, anschlie end wird "Scrollytelling" als Begriff definiert. Daraufhin folgte eine Darstellung, die den Forschungsstand zu (digitalem) Qualitätsjournalismus und Fallstudien zu Scrollytelling, darstellt. Anschlie end werden aus dem theoretischen Hintergrund von Wunderlich (2017), bzw. Jenkins sieben Definitionskriterien einer Scrollytelling-Geschichte herausgearbeitet. Nach Sturm (2013) werden zudem sieben Qualitätskriterien, die eine gute digitale Geschichte ausmachen erarbeitet. Darüber hinaus werden die Vor- und Nachteile von Scrollytelling als Online-Format erörtert. Mit Hilfe dieses analytischen Rahmens werden die beiden Scrollytelling-Geschichten, "Arabellion" und "Die Nacht der 100 000 Bomben" als Fallstudien analysiert. Damit sollte abschlie end die Beantwortung der Forschungsfrage "Welche Charakteristika machen das Multimedia-Format Scrollytelling für Rezipienten attraktiv und wie müssen sie idealerweise eingesetzt werden, um erfolgreich zu sein?" möglich sein.

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