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Was unterscheidet Propaganda von Public Relations? by Damaschke, Hanna

Was unterscheidet Propaganda von Public Relations?

by Hanna Damaschke
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Book cover type: Paperback
  • ISBN13: 9783346570147
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Diese Hausarbeit setzt sich mit der Unterscheidung von Propaganda und Public Relations (PR) auseinander. Zunächst wird ein geschichtlicher Überblick, eine Begriffsdefinition und ein Blick auf die wichtigsten Merkmale von Propaganda und PR geliefert. In einer vergleichenden Analyse werden anschlie end die Gemeinsamkeiten und Unterschiede herausgearbeitet und verschiedene wissenschaftliche Betrachtungsweisen angeführt. Anschlie end wird als Beispiel auf die politische Kommunikation im Bundestagswahlkampf 2021 geblickt und eine Antwort auf die Frage der Hausarbeit gegeben: "Wie kann man Propaganda und PR unterscheiden?". Schlussendlich wird auf Probleme bei der eindeutigen Unterscheidung eingegangen und ein Fazit gezogen. Die Frage ist darüber hinaus auch, ob eine klare Trennung überhaupt möglich ist oder ob es lediglich eine Änderung der Begrifflichkeit gab, um alte, negative Konnotationen abzuschütteln.

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