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Web Analytics For Dummies by Pedro Sostre , Jennifer LeClaire

Web Analytics For Dummies

by Pedro Sostre , Jennifer LeClaire
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Book cover type: Paperback
  • ISBN13: 9789354643323
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 160
  • Original Price: INR 849.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research. ·Getting Started with Web Analytics ·Choosing the Right Web Analytics Solution ·Searching for Statistical Treasure ·Knowledge Is Power -- Making Analytics Work for You ·The Part of Tens

Pedro Sostre is a New Media entrepreneur who's done everything from consulting to design for a major dot-com to launching his own Web development and consulting firm. He's managed web projects for companies like CBS Sportsline, BMW Motorcycles, Reebok and Motorola. Pedro is also a columnist for Revenue magazine and is regularly quoted in media outlets, including Microsoft.com, Web Host Industry Review, and Internet advertising hot spot Adotas. Pedro's is also a Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional.

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