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Web Usage Mining Techniques and Applications Across Industries by A. V. Senthil Kumar

Web Usage Mining Techniques and Applications Across Industries

by A. V. Senthil Kumar
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Book cover type: Hardcover
  • ISBN13: 9781522506133
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 450
  • Original Price: GBP 160.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1325 grams
  • BISAC Subject(s): Library & Information Science / General

Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.

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