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Web Usage Mining Unlocking Digital Insights by Sukumar Palanisamy

Web Usage Mining Unlocking Digital Insights

by Sukumar Palanisamy
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Book cover type: Paperback
  • ISBN13: 9786208438098
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 38.19
  • Language: English
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): General

An Odyssey in Web Usage Mining: Unlocking Digital Insights is a comprehensive guide to understanding online user behaviour through Web Usage Mining. It explores key concepts, including data collection, pre-processing, and pattern discovery, using real-world examples. Covering tools like Google Analytics and Python-based web mining, the book highlights applications in e-commerce, SEO, social media, and fraud detection. Ethical considerations and challenges in data privacy are also discussed. With a hands-on project on web analytics, this book is ideal for students, researchers, and professionals seeking practical insights into digital user behaviour analysis.

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