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Website Visibility: The Theory and Practice of Improving Rankings by Weideman, Melius

Website Visibility: The Theory and Practice of Improving Rankings

by Weideman, Melius
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Book cover type: Paperback
  • ISBN13: 9781843344735
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Chandos Publishing
  • Publisher Imprint: Chandos Publishing
  • Publication Date:
  • Pages: N/A
  • Original Price: USD 85.0
  • Language: English
  • Edition: N/A
  • Item Weight: 380 grams
  • BISAC Subject(s): Internet / General

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

Weideman, Melius: - Professor Melius Weideman is Head of Research Development at the Cape Peninsula University of Technology in Cape Town. During the past two and a half decades he has lectured, researched and published extensively, both locally and internationally, in a variety of fields. These include website visibility, search engines, information retrieval, computer viruses and other technological areas. He has also consulted to the City of Cape Town and a number of companies from industry on website strategy, visibility and other issues. He is a member of: the CSSA, SAICSIT, IRMA, IADIS and ISI.

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