Wegweiser Für Strategische Allianzen: Meilen- Und Stolpersteine Bei Kooperationen

Name: Wegweiser Für Strategische Allianzen: Meilen- Und Stolpersteine Bei Kooperationen
Brand: Gabler Verlag
SKU: 9783322900067
Price: 3776.0 INR
Availability: InStock

by Chrostoph Bronder , Rudolf H. Pritzl

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ISBN13: 9783322900067
Binding: Paperback
Subject: N/A
Publisher: Gabler Verlag
Publisher Imprint: Gabler Verlag
Publication Date: May 27, 2012
Pages: 456
Original Price: EUR 51.39
Language: German
Edition: Softcover Repri
Item Weight: 527 grams
BISAC Subject(s): Economics / General

About The Book

This collection of essays provides a usefullook at the complicated question of forming and managing strategic alliances. Allian- ces have come to be seen by many as the solution to companies' strategic dilemmas. Instead, they often compound them. This volume, wh ich contains a rich body of actual examples, is a welcome addition to the literature. Boston, March 1992 Michael E. Porter Harvard Business School Vorwort Strategische Allianzen werden von den Unternehmen zunehmend als erfolgversprechende Alternative zum Alleingang oder zur Fu- sion entdeckt. Die Kenntnis des evolutionären Prozesses der Alli- anzenbildung ist eine wichtige Voraussetzung für den wirtschaftli- chen Erfolg. Mit dem hier vorliegenden Managementkonzept wol- len wir die Vielzahl der Entscheidungen zur Gestaltung und Ent- wicklung Strategischer Allianzen strukturieren. Die Analysen und Erfahrungsberichte führender Wissenschaftler, Praktiker und Bera- ter komplettieren das Gesamtbild zu einem Wegweiser für Strate- gische Allianzen, der Meilen- und Stolpersteine zugleich identifi- zieren hilft und damit das Ziel einer Strategischen Allianz nicht unerreichbar werden lä t. 6 Vorwort --- ----- -------- Den Autoren des Buches danken wir für ihre spontane und enga- gierte Mitwirkung. Zur Umsetzung der Idee ermutigte uns unser Doktorvater Cuno Pümpin von der Hochschule St. Gallen. Wir danken ihm für seinen ansteckenden Optimismus. Günter Müller- Stewens und Ekkehard Kuppel von der Hochschule St. Gallen ga- ben uns entscheidende Hinweise zum inhaltlichen Aufbau des Bu- ches. Technisch unterstützt haben uns Michael Heym vom Institut für Wirtschaftsinformatik der Hochschule St. Gallen und Klaus Mend von InfoCom.

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