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Werbung, Medien Und Kultur by Siegfried J. Schmidt, Brigitte Spieß

Werbung, Medien Und Kultur

by Siegfried J. Schmidt , Brigitte Spieß
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Book cover type: Paperback
  • ISBN13: 9783531127194
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 210
  • Original Price: EUR 56.07
  • Language: German
  • Edition: 1995
  • Item Weight: 295 grams
  • BISAC Subject(s): General

Dieser Band zu Aspekten des Ph�nomens Werbung (in Deutschland) versammelt Beitr�ge aus dem Forschungsprojekt "Die deutsche TV-Werbespot als Indikator sozialen Wandels" im Rahmen des DFG-Sonderforschungsbereiches 240 "�sthe- tik, Pragmatik und Geschichte der Bildschirrnmedien. Schwerpunkt: Fernsehen in der Bundesrepublik Deutschland" an der Universit�t-GH Siegen. Einige Beitr�ge sind im Laufe der Projektarbeit an verschiedenen, oft schwer zug�nglichen Stellen erschienen, andere eigens f�r diesen Band verfa t worden. Alle bereits publizierten Beitr�ge sind - zum Teil erheblich - �berarbeitet und in den hier thematischen Rahmen eingepa t worden. Die hier vorgelegten Beitr�ge bilden den zweiten Teil der Dokumentation der Projektarbeit. Teil 1 ist 1994 in diesem Verlag erschienen (S.l Schmidt & B. Spie , Die Geburt der sch�nen Bilder. Fernsehwerbung aus der Sicht der Kreati- ven 1994). Wir danken allen Beitr�gern, vielen Kritikern, die uns zu Verbesserungen an- geregt haben, und vor allem der Deutschen Forschungsgemeinschaft f�r die mehr- j�hrige finanzielle F�rderung unserer Projektarbeit. Ein besonderer Dank gilt der Werbeagentur Michael Conrad & Leo Burnett, Frankfurt, sowie dem Vorstand des Sonderforschungsbereichs 240, die gro z�gige Hilfe bei der Erstellung des Bildmaterials geleistet haben.

Dr. Siegfried J. Schmidt ist Professor für Germanistik an der Universität-GH Siegen und Leiter des Teilprojekts C3 des Sonderforschungsbereichs Bildschirmmedien. Dr. Brigitte Spieß ist Managerin für Strategische Planung in der Agentur Michael Conrad & Leo Burnett.

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