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Wertorientierte Unternehmenssteuerung: Konzepte -- Implementierung -- Praxisstatements by Jürgen Weber, Urs Bramsemann, Carsten Heineke

Wertorientierte Unternehmenssteuerung: Konzepte -- Implementierung -- Praxisstatements

by Jürgen Weber , Urs Bramsemann , Carsten Heineke
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Book cover type: Paperback
  • ISBN13: 9783322800046
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 391
  • Original Price: EUR 51.39
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 581 grams
  • BISAC Subject(s): Accounting / Managerial

Wertorientierte Unternehmenssteuerung wird nur dann erfolgreich sein, wenn sie ganzheitlich, strukturiert und an den Fähigkeiten und Zielen der betroffenen Mitarbeiter ausgerichtet ist.

Die Autoren verstehen wertorientierte Unternehmenssteuerung als Herausforderung der Implementierung wertorientierter Kennzahlen. Sie gehen auf die Zielplanung, die Anreizgestaltung, das interne Berichtswesen, die Kommunikation mit dem Kapitalmarkt und den eigentlichen Implementierungsprozess ausführlich ein. Statements von Praktikern geben Einblick in die Erfahrungen erfolgreicher Unternehmen bei der Einführung der wertorientierten Unternehmenssteuerung.

Prof. Dr. Jürgen Weber ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Controlling und Telekommunikation an der WHU und Gründungsgesellschafter der CTcon GmbH. Er ist vielfach ausgewiesener Controlling-Experte und Herausgeber der Fachzeitschrift "Controlling & Management".
Urs Bramsemann und Carsten Heineke sind wissenschaftliche Mitarbeiter am Lehrstuhl von Professor Weber.
Dr. Bernhard Hirsch ist wissenschaftlicher Assistent am Lehrstuhl von Professor Weber und Schriftleiter der Fachzeitschrift "Controlling & Management".

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