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Wettbewerbsorientierung Von Unternehmen: Konzeption, Einflussfaktoren Und Erfolgsauswirkungen by Marko Grozdanovic, Prof Dr Dr H. C. Christian Homburg

Wettbewerbsorientierung Von Unternehmen: Konzeption, Einflussfaktoren Und Erfolgsauswirkungen

by Marko Grozdanovic , Prof Dr Dr H. C. Christian Homburg
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Book cover type: Paperback
  • ISBN13: 9783835007574
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 220
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 2007
  • Item Weight: 318 grams
  • BISAC Subject(s): Management

Marko Grozdanovic untersucht bei 280 Unternehmen aus unterschiedlichen Branchen das Ph�nomen Wettbewerbsorientierung sowie das erfolgsoptimale Verh�ltnis zwischen Wettbewerbs- und Kundenorientierung. Er zeigt, dass wettbewerbs- bzw. kundenbezogene Aktivit�ten von unterschiedlichen Triebkr�ften innerhalb der Organisation gesteuert werden, und formuliert zahlreiche Empfehlungen zur Ausgestaltung und Steuerung der Wettbewerbs- und Kundenorientierung von Unternehmen.

Dr. Marko Grozdanovic promovierte bei Prof. Dr. Dr. h.c. Christian Homburg am Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Marketing I der Universität Mannheim. Er ist derzeit als Inhouse Consultant in der Management Beratung der BASF AG tätig.

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