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What Is E-Business?: How the Internet Transforms Organizations

by Feng Li
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Current price ₹6,804.00
Original price ₹11,213.00
Original price ₹11,213.00
Original price ₹11,213.00
(-39%)
₹6,804.00
Current price ₹6,804.00

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Book cover type: Hardcover
  • ISBN13: 9781405125574
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley-Blackwell
  • Publisher Imprint: Wiley-Blackwell
  • Publication Date:
  • Pages: 244
  • Original Price: USD 125.0
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams
  • BISAC Subject(s): Management, New Business Enterprises, and E-Commerce / General

Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.


  • *A coherent introduction to e-business.
    *Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
    *Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
    *Supported by online lecturer and student resources, available soon.

  • Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

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