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What Is Post-Branding? by Jason Grant

What Is Post-Branding?

by Jason Grant
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Book cover type: Paperback
  • ISBN13: 9789083270678
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Set Margins' Publications
  • Publisher Imprint: Set Margins' Publications
  • Publication Date:
  • Pages: 264
  • Original Price: USD 25.0
  • Language: English
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Graphic Arts / Branding & Logo Design

Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy

Brands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?
A compact pocketbook composed of four main sections, What Is Post Branding? is a work of "practical theory." The first section, "DIS-BRANDED," consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, "Mixed Messages," is a provocative visual essay illuminating the texts' main themes. The third section, "Manual," presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with "Context," which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.

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