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What Would Google Do? by Jeff Jarvis

What Would Google Do?

by Jeff Jarvis
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Book cover type: Paperback
  • ISBN13: 9780061709692
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Harper Business
  • Publisher Imprint: Harper Business
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 13.99
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Strategic Planning, Industries / Computers & Information Technology, and Development / Business Development

From the Back Cover

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys--but also opens up--vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything--from corporations to governments, nations to individuals--must evolve in the Google era.

What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Jarvis, Jeff: -

Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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