What Would Google Do?

Name: What Would Google Do?
Brand: Harper Large Print
SKU: 9780061719912
Price: 1977.0 INR
Availability: InStock

by Jeff Jarvis

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ISBN13: 9780061719912
Binding: Paperback
Subject: N/A
Publisher: Harper Large Print
Publisher Imprint: Harper Large Print
Publication Date: February 17, 2009
Pages: 448
Original Price: GBP 19.99
Language: English
Edition: N/A
Item Weight: 481 grams
BISAC Subject(s): Strategic Planning, Industries / Computers & Information Technology, and Development / Business Development

About The Book

From the Back Cover

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google--the fastest-growing company in history--to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything--from corporations to governments, nations to individuals--must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

About The Author

Jarvis, Jeff: -

Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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