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When Sport Meets Business: Capabilities, Challenges, Critiques by Ulrik

When Sport Meets Business: Capabilities, Challenges, Critiques

by Ulrik
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Book cover type: Hardcover
  • ISBN13: 9781473948044
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 179.0
  • Language: English
  • Edition: N/A
  • Item Weight: 621 grams
  • BISAC Subject(s): Business Aspects

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.

Structured into four sections, the book covers the key issues in the Business of professional sport:

The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports.

Sport Marketing and Media - Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.

Sport and Finance - Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption.

Sporting Events - Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy.

The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England's Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain's LaLiga, the sponsorship viability for Ukraine's Klitschko brothers and the case of Denmark's Viborg F.F.

Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

Ulrik Wagner, PhD is an Associate Professor in the Department of Marketing and Management, University of Southern Denmark.
Rasmus K. Storm (PhD) holds a position as head of research at the Danish Institute for Sports Studies.
Klaus Nielsen is Professor of Institutional Economics at the Department of Management, Birkbeck.

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