Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Why Customers Choose: How to Use Psychology to Build Brand Positioning That Converts

by Karina Karn
Save 27% Save 27%
Current price ₹1,351.00
Original price ₹1,858.00
Original price ₹1,858.00
Original price ₹1,858.00
(-27%)
₹1,351.00
Current price ₹1,351.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781919349831
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Accelerating Brands Press
  • Publisher Imprint: Accelerating Brands Press
  • Publication Date:
  • Pages: 110
  • Original Price: USD 18.95
  • Language: English
  • Edition: N/A
  • Item Weight: 209 grams
  • BISAC Subject(s): Consumer Behavior

Karn, Karina: - Karina Karn, MSc, is a Spanish-British brand strategist whose work is driven by a single, powerful question: how are brands chosen. Hersearch for the answer led her into consumer psychology, shaping an innovative perspective rooted in behavioural science that goes beyond generic marketing approaches.With over a decade of experience working across B2B companies and global brands, her work makes the invisible triggers of human decision-making actionable for brand strategy and positioning. Her academic foundation, which includes a Master's degree from a leading European university, has been pressure-tested in some of the world's most demanding commercial environments.She is a trusted expert within the NewtonX network, working with Fortune 500 brands, and a regular voice on London's keynote stages, broadcast media and industry publications.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us