Wie gelingt erfolgreiche Printwerbung? Die Rolle der Ästhetik

Name: Wie gelingt erfolgreiche Printwerbung? Die Rolle der Ästhetik
Brand: Grin Verlag
SKU: 9783346078148
Price: 2094.0 INR
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ISBN13: 9783346078148
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: February 10, 2020
Pages: 20
Original Price: GBP 18.9
Language: German
Edition: 1. Auflage
Item Weight: 41 grams
BISAC Subject(s): Media Studies

About The Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 2,0, Universit t Siegen, Sprache: Deutsch, Abstract: Die Hausarbeit geht der Frage nach, wie Printwerbung funktionieren kann und die erhoffte geplante Wirkung beim Kunden erzielen kann. Ein besonderer Fokus liegt hierbei auf dem Aspekt der sthetik. "Milchprodukte unbeschwert genie en" zu k nnen, das ist der Wunsch einer gro en Anzahl von Menschen, welche unter Laktose Intoleranz zu leiden haben. Und genau durch diese Aktualit t und Relevanz in Bezug auf eine m gliche Verbesserung der Lebensqualit t, stellt die vorliegende Werbeanzeige f r mich ein interessantes Thema f r diese Hausarbeit dar. Analysiert werden soll besonders der sthetische Aspekt der Anzeige und damit seine Wirkung auf die Rezipienten. Aufgrund der Seitenbegrenzung liegt der Fokus dieser Arbeit lediglich auf der Analyse der Annonce und blendet dabei eine Untersuchung von Qualit t und Erfolgsquoten des Produkts selbst aus.

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