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Wie Innovationen für KMU zum Erfolg werden. Konzept für ein Innovationsmanagementsystem im Business-to-Business-Kontext by George, Michael-Alexander

Wie Innovationen für KMU zum Erfolg werden. Konzept für ein Innovationsmanagementsystem im Business-to-Business-Kontext

by Michael-Alexander George
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Book cover type: Paperback
  • ISBN13: 9783346655899
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 136
  • Original Price: USD 67.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 186 grams
  • BISAC Subject(s): Management

Masterarbeit aus dem Jahr 2021 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Wilhelm Büchner Hochschule Private Fernhochschule Darmstadt, Sprache: Deutsch, Abstract: Eine immer schneller werdende Wirtschaftswelt erfordert von Unternehmen rasche Reaktionen auf die sich verändernde Umwelt. Sie stehen vor der Herausforderung einerseits ihr tägliches Geschäft aufrecht zu erhalten sowie sich auf verändernde Gegebenheiten einzustellen und im besten Fall die zukünftige Welt zu gestalten. Dafür müssen Unternehmen ihre Struktur, Prozesse, Strategie, Mitarbeiter und Management auf die Aufgabe ausrichten. Dabei stehen kleine und mittlere Unternehmen (KMUs) vor anderen Herausforderungen als Gro konzerne und Start-ups. Einerseits haben sie wie Gro unternehmen ein funktionierendes Geschäftsmodell, bestehende Kunden und Zulieferer, andererseits besitzen sie weniger Ressourcen als Gro konzerne. Sie müssen somit ein anderes Vorgehen für Innovation wählen als Konzerne und Start-ups. Es stellt sich die Frage, wie KMUs erfolgreich innovieren und dabei ihr aktuelles Geschäft aufrechterhalten können. Ausgehend von einer Recherche bestehender Fachliteratur, Studien und Best-Practice-Ansätzen entwickelt der Autor Michael-Alexander George in seiner Masterarbeit ein Grundgerüst für ein Innovationssystem, das auf die Besonderheiten von KMUs zugeschnitten ist.

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