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Wie User Experience in der Praxis wirklich funktioniert by Pirker, Markus

Wie User Experience in der Praxis wirklich funktioniert

by Markus Pirker , Mathias Placho , Andreas Riedmüller
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Book cover type: Paperback
  • ISBN13: 9781976859755
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 106
  • Original Price: USD 9.9
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): General

User Experience in der Praxis anwenden

  • Verständliche Produkte entwickeln, die Probleme lösen, die es wert sind gelöst zu werden.
  • Die 5 häufigsten Gründe, warum Produkte und Services scheitern
  • Geschrieben für Produkt-Manager, Designer und auch Software-Entwickler
Lerne einen *user zentrierten Design-Prozess auch in der Praxis erfolgreich anzuwenden*, um schrittweise Lösungen für Probleme zu entwickeln, die es wert sind, gelöst zu werden.
* * *
In Teil 1 beschreiben wir die ersten Schritte in unseren UX-Projekten und zeigen, wie wir Probleme identifizieren, und mittels konsequenten Nachfragens verstehen, was das wirkliche Problem ist, wer dieses Problem hat, woher das Problem kommt und ob das Problem es überhaupt wert ist, gelöst zu werden.
In Teil 2 beschreiben wir, wie wir Probleme (die es wert sind, gelöst zu werden) schrittweise lösen. Dabei erklären wir zuerst, wie UX-Projekte typischerweise starten und stellen schlie lich unseren kompletten Design-Prozess vor: angefangen bei der detaillierten Beschreibung des Problems, über die Definition und Erarbeitung der Lösung, bis hin zur schrittweisen Verbesserung dieser Lösung und der Veröffentlichung einer ersten lebensfähigen Version, die schlie lich weiterentwickelt und optimiert wird.
In Teil 3 erzählen wir von unseren praktischen Erfahrungen im Zusammenhang mit der Frage, warum so viele Produkte und Services im Endeffekt scheitern. Und obwohl Fehler zu machen die einzige Möglichkeit ist, etwas Neues zu lernen, stellen wir in diesem Teil auch unsere Vorschläge dafür vor, wie man unerwünschtes Scheitern vermeiden kann.
* * *
Aus dem Inhalt
  • Der typische Ablauf von UX-Projekten
  • Von der Wunschvorstellung zum Verständnis des Problems
  • Design-Recherche und Design Thinking
  • User Research durch User Interviews
  • Verhaltensmuster und Personas
  • Szenarien für die Key User Journeys
  • Frühes User Testing und laufende Optimierung
  • Minimal Viable Product und Lean Thinking
Für wen dieses Buch geeignet ist
  • Designer
  • Entwickler
  • Produkt-Manager
  • Start-ups
  • Agenturen und Selbstständige
  • Usability-Experten
    • Über SimpleaseAls User-Experience-Partner für Unternehmen wie Red Bull, Nokia Siemens oder NXP gestalten wir seit über 10 Jahren einfache, verständliche und vor allem nützliche Erlebnisse für die Anwender unser Auftraggeber.
    Mit unserem User-Testing-Service Userbrain helfen wir Unternehmen dabei, laufendes User-Feedback in den eigenen Arbeitsprozess zu integrieren. Userbrain ist unter anderem bei Spotify, Lush Cosmetics, Tesla oder Virgin Mobile im Einsatz.
    Unser Wissen geben wir auch in praxisnaher Form in Lehrveranstaltungen zu den Themen User Interface Design, User Experience Design oder Usability Testing an mehreren Fachhochschulen und Universitäten weiter.
    Mehr über Simplease erfährst du auf www.simplease.at

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