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Winning the Big Ones: How Teams Capture Large Contracts

by Michael O'Guin , Kim Kelly
Save 9% Save 9%
Current price ₹1,851.00
Original price ₹2,031.00
Original price ₹2,031.00
Original price ₹2,031.00
(-9%)
₹1,851.00
Current price ₹1,851.00

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Book cover type: Paperback
  • ISBN13: 9781300413349
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 336
  • Original Price: GBP 16.05
  • Language: English
  • Edition: N/A
  • Item Weight: 495 grams
  • BISAC Subject(s): General

The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: - Structure your business acquisition process like the top performers - Select the best few opportunities - Develop a win strategy that differentiates your solution on those attributes most important to the customer - Establish the Price-to-Win to bid the highest price possible and win - Collect intelligence and conduct competitive analysis - Influence the customer to shape the acquisition to improve your position - Pre-sell your solution - Organize and staff the capture team - Craft persuasive win themes and proofs of benefits - Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples.

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