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Wirtschaftskommunikation: Diskussion zweier Definitionsvorschläge by Zepperitz, Volker

Wirtschaftskommunikation: Diskussion zweier Definitionsvorschläge

by Volker Zepperitz
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Book cover type: Paperback
  • ISBN13: 9783640938810
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 30
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule für Technik und Wirtschaft Berlin, Veranstaltung: Einführung in die Wirtschaftskommunikation, Sprache: Deutsch, Abstract: Der Begriff Wirtschaftskommunikation ist weder in der allgemeinen Sprachpraxis noch innerhalb der wissenschaftlichen Theorie einheitlich definiert. Als wissenschaftliches Fachgebiet wird Wirtschaftskommunikation zwar den Wirtschaftswissenschaften zugeordnet, bezieht aber gleichzeitig einen wesentlichen Teil seiner fachlichen Grundlagen aus der Soziologie, hinzu kommen Elemente der Psychologie. Bereits dieser interdisziplinäre Ansatz zeigt die definitorische Unschärfe des jungen Fachgebietes. Die Annäherung an ein Begriffsverständnis über die Definition seiner Wortbestandteile, Wirtschaft und Kommunikation, muss ins Leere laufen, weil sich die zahlreichen Definitionen beider Vokabeln in den beteiligten Disziplinen stark voneinander unterscheiden, wenn nicht sogar widersprechen. Die vorgegebene Fragestellung dieser Hausarbeit greift das bestehende Definitionsvakuum auf und bietet die zwei folgenden Vorschläge zum Verständnis des Begriffes Wirtschaftskommunikation an: Erste These: "Kommunikation, die das Wirtschaftssystem mit seinen relevanten Umwelten verbindet"; Zweite These: "Kommunikation im Kontext der Wirtschaft". Ziel dieser Hausarbeit ist, anhand praktischer Anwendungsgebiete von Wirtschaftskommunikation für beide Thesen jeweils festzustellen, ob sie den Untersuchungsbegriff in der Arbeitspraxis vollumfänglich beschreiben können oder aber in ihrer Beschreibung versagen. Folgende Leitfragen sollen dabei beantwortet werden: Welche definitorischen Bedingungen stellen die beiden Thesen an den Untersuchungsbegriff? Welche Anwendungsgebiete für Wirtschaftskommunikation kommen praktisch vor? Welche der Anwendungsgebiete werden durch die erste These und welche durch die zweite These zutreffend beschriebe

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