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Wissenbasierte Unternehmensstrategieentwicklung: Perspektiven Für Die Architektur Integrierter, Computergestützte Führungssysteme by Michael Müller-Wünsch

Wissenbasierte Unternehmensstrategieentwicklung: Perspektiven Für Die Architektur Integrierter, Computergestützte Führungssysteme

by Michael Müller-Wünsch
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Book cover type: Paperback
  • ISBN13: 9783540544395
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 212
  • Original Price: EUR 51.39
  • Language: German
  • Edition: N/A
  • Item Weight: 377 grams
  • BISAC Subject(s): Operations Research

Die Unternehmensstrategieentwicklung ist in den Unternehmen }berwiegend eineF}hrungsaufgabe, die sich bisher einer DV- Unterst}tzung entzogen hat. Insbesondere mittelst{ndische Unternehmen tun sich erfahrungsgem{ mit den Aspekten der Unternehmensstrategieentwicklung schwer. Das Buch soll dem Leser die Machbarkeit und die reale Praxis der umfassenden Aufgabenunterst}tzung im Rahmen der Unterneh- mensstrategieentwicklung nahe bringen. Es wird dargelegt, wie durch eine formalisierte Vorgehensweise eine individuel- le Unternehmensstrategie erarbeitet werden kann und die dabei gewonnenen Erfahrungen dv-technisch weiterverarbeitet werden. Die F}hrungskr{fte, Unternehmensplaner, Stabsmitarbeiter und Assistenzpersonen, die in den Proze der Unternehmensstrategieentwicklung in- volviert sind, k-nnen anhand dieses Buches die dv-technische Umsetzung der vielf{ltigen Facetten dieser Aufgabe nachvoll- ziehen. Dabei geht die Darstellung dieses Buches soweit, ein t{glich von Unternehmensberatern erprobtes Werkzeug zur Strategieberatung detailliert zu beschreiben. Der Umfang des beschriebenen Systems CASA - Computer Assistierte Strategie- Analyse- ist sowohl in der Breite (hier: Unternehmenskul- tur, Markt- und Wettbewerbsanalyse und strategische Kosten- und Ergebnisanalyse) als auch inder Tiefe weitgehender als alle bisherigen L-sungen, die am Markt vorgestellt wurden. Neben der inhaltlichen Darstellung des strategischen Manage- ment-Konzepts werden die wissensbasierten Realisierungsan- s{tzef}r dieses Unterst}tzungssystem beschrieben.

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