Wissensgenerierung und Kompetenzentwicklung im Rahmen von Corporate Entrepreneurship-Aktivitäten
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Inhaltsangabe: Einleitung: Die Verkürzung von Innovations- und Produktlebenszyklen, zunehmender Preiswettbewerb und erhöhte Kommerzialisierungsrisiken stellen für Unternehmen in der heutigen Zeit immer grö ere Herausforderungen dar. Zunehmend müssen sich Top Manager gro er Unternehmen die Frage stellen, ob ihr Unternehmen der rapiden Entwicklung der Märkte Schritt halten und in aggressiven Wettbewerbsarenen, wie beispielsweise im Bereich der informations-, kommunikations- und elektrotechnischen Industrie, die durch gro e Dynamik und ein hohes Ma an Unsicherheit geprägt sind, überleben kann. Zukunftssicherung hei t, das Unternehmen immer wieder neu zu erfinden. Oft muss in diesem Zusammenhang aber festgestellt werden, dass das, was das Unternehmen einstmals prosperieren und wachsen lie , nämlich innovatives Handeln, flexibles Denken und die Fähigkeit, sich neuen Situationen schnell anzupassen, durch zunehmende Grö e verloren geht bzw. ging. Insbesondere werden immer mehr radikale Innovationen in kleinen, neu gegründeten Unternehmen generiert und nicht in gro en Konzernen. Basierend auf diesen Gedanken zeichnet sich die immer grö er werdende Bedeutung von strategischer Neuausrichtung, organisationaler Erneuerung, Optimierung von Geschäftsmodellen und der Rückkehr zum unternehmerischen Handeln für Gro unternehmen deutlich ab. Auch hat in diesem Zusammenhang Wissen bzw. intellectual capital" als bedeutendste Ressource zur Aufrechterhaltung von Wettbewerbsvorteilen tangible Vermögenswerte längst verdrängt. Nicht zuletzt aus diesen Gründen hat sich die wissenschaftliche Literatur in den vergangenen Jahren mit dem Forschungsstrang Corporate Entrepreneurship (CE) wieder verstärkt auseinandergesetzt. So stellen CE-Aktivitäten ein geeignetes Instrument dar, um starre Strukturen gro er Unternehmen, die zu inkrementellem Denken zwingen, zu dynamisieren, und um neue, radikale Innovationen hervorzubringen. Mehrere Veröffentlichungen haben gezeigt, dass Unternehmen, die in C
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