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Wissensmanagement in virtuellen Gemeinschaften by Lange, Marc

Wissensmanagement in virtuellen Gemeinschaften

by Marc Lange
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Book cover type: Paperback
  • ISBN13: 9783838625430
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 116
  • Original Price: GBP 71.9
  • Language: German
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): Management

Inhaltsangabe: Einleitung: Virtuelle Gemeinschaften gelten in den Augen vieler als „die erfolgversprechendste kommerzielle Online-Erscheinung". Immer mehr Unternehmen erkennen das enorme Potential, welches ihnen virtuelle Gemeinschaften in den Bereichen E-Commerce, Finanzierung, Customer Relationship Management und Wissensmanagement bieten. Auch auf Konsumentenseite steigt das Interesse an den Kommunikations- und Interaktionsmöglichkeiten virtueller Gemeinschaften, welche für viele Menschen „das moderne Verständnis von Geborgenheit" sind. Die vorliegende Arbeit verdeutlicht, da zum erfolgreichen Betrieb virtueller Gemeinschaften ein effektives Wissensmanagement erforderlich ist. Wissensmanagement in virtuellen Gemeinschaften befa t sich mit dem Wissen in und dem Wissen über virtuelle Gemeinschaften. Beide Ebenen der Wissensbasis virtueller Gemeinschaften müssen systematisch erschlossen und entwickelt werden, um langfristig den Nutzen der Organisatoren und der Mitglieder zu maximieren. So kann durch die Institutionalisierung eines Wissensmanagements ein Gemeinschaftswissen aufgebaut werden, welches die Attraktivität der virtuellen Gemeinschaft steigert und einen nachhaltigen Wettbewerbsvorteil darstellt. Im Rahmen der Arbeit werden Methoden dargestellt, mit denen ein solches Wissensmanagement in virtuellen Gemeinschaften durchgeführt werden kann. Als Grundlage dafür dient das an der Unternehmenspraxis orientierte Modell des Wissensmanagements von Probst. Anhand der darin enthaltenen Elemente Wissensziele, Wissenserwerb, Wissensentwicklung, Wissensidentifikation, Wissensbewertung, Wissens(ver)teilung, Wissensnutzung und Wissensbewahrung werden Interventionspunkte identifiziert und mögliche Ma nahmen vorgeschlagen. Inhaltsverzeichnis: Inhaltsverzeichnis: II.INHALTSVERZEICHNISii III.ABBILDUNGSVERZEICHNISv IV.TABELLENVERZEICHNISvi V.ABKÜRZUNGSVERZEICHNISvii 1.EINLEITUNG1 1.1Problemstellung1 1.2Zielsetzung und Aufbau der Arbeit2 2.DAS KONZEPT VIRTUELLER GEME

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