Part "How-to-do" and part "How-to-think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "The Leading International Speaker and Expert on the business of weddings & events," and he's been writing articles and blogs for years. This book is a Compendium (compilation) of some of his favorite writings, intended to give you ideas and inspiration to act on those ideas. Taking action is at the core of Alan's speaking, writing and sales training. The concepts and impact are powerful, but Alan has a way of delivering them that makes them feel easy, and most important actionable, whether you're new to the wedding and event industry, or a seasoned veteran.Each chapter stands on its own, so this book is not meant to be read front to back (although you certainly can, if you'd like). Scan through the Table of Contents and choose the topic that you need right now, and jump to it. Bounce around from Sales to Business to Inspiration, or stick to one section. There's no right or wrong way to consume his wisdom, gained from over 25 years helping wedding and event businesses, like yours succeed. Where did Alan gain this knowledge? Great question! It's through his years publishing wedding magazines, as Vice President of Sales at The Knot, speaking at conferences (in 14 countries on 5 continents) and consulting and doing sales training one-on-one, and in small groups (Mastermind Days), with businesses, just like yours. Join Alan on this journey through Sales, Business and Inspiration and you'll be inspired to take your wedding and event business where its never been!
Berg, Alan: - With more than 25 years in sales, marketing and sales management, Alan Berg has been called "The Leading International Expert on the Business of Weddings & Events". He's a Certified Speaking Professional(R), the highest earned designation conferred by the National Speakers Association and one earned by less than 700 speakers worldwide. Alan is a featured presenter every year at catersource, The Special Event, Wedding MBA, the Irish, Indian & Dubai Wedding Summits, the UK Wedding Conference, WEPP Cancun, Love Elevated Saint Lucia and other major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot (at the time the largest wedding website in the world), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK, and dozens of venues, hotels, bridal shops, planners, entertainers and more. Alan is the author of the books "If your website was an employee, would you fire it?", "Your Attitude for Success", both now in their 2nd editions in English and Spanish), the mini-book "Don't Paint The House", and this, his much anticipated sales book "Shut Up and Sell More Weddings & Events"
