Women's Worlds: Ideology, Femininity and Women's Magazines

Name: Women's Worlds: Ideology, Femininity and Women's Magazines
Brand: Palgrave
SKU: 9780333492369
Price: 5720.0 INR
Availability: InStock

by Ros Ballaster

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ISBN13: 9780333492369
Binding: Paperback
Subject: N/A
Publisher: Palgrave
Publisher Imprint: Palgrave
Publication Date: July 1, 1992
Pages: 206
Original Price: GBP 44.99
Language: English
Edition: 1991
Item Weight: 268 grams
BISAC Subject(s): Women's Studies, Cultural & Ethnic Studies / American / African American & Black Studies, and United States / General

About The Book

Why do women read magazines? This study explores the pleasure and dangers of the popular magazine for women since its first appearance in the late seventeenth century to the present day. Examining everything from changes in print technology to gender ideology, the authors argue that it is through its heterogeneity and its ability to contain contradiction that the woman's magazine has maintained its cultural influence.
From their inception, women's magazines have posited female subjectivity as a problem, offering themselves to female readers as a guide to living, a means of organizing, responding to and transforming their experiences as women. But they have also functioned as mediators of pleasure, fantasy, and escape. Challenging this critical dichotomy in the analysis of popular culture between production and consumption, the woman's magazine has always been a crucial site for the negotiation of gender and class identity.

About The Author

ROS BALLASTER is Lecturer in English at the University of East Anglia.

MARGARET BEETHAM is Senior Lecturer in the Department of English and History at Manchester Polytechnic.

ELIZABETH FRAZER is Fellow and Tutor in Politics at New College, Oxford.

SANDRA HEBRON is Media Officer at Cornerhouse, Manchester's Arts and Media Centre.
ROS BALLASTER is Lecturer in English at the University of East Anglia.

MARGARET BEETHAM is Senior Lecturer in the Department of English and History at Manchester Polytechnic.

ELIZABETH FRAZER is Fellow and Tutor in Politics at New College, Oxford.

SANDRA HEBRON is Media Officer at Cornerhouse, Manchester's Arts and Media Centre.

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