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Woosh Things Up A Bit: The Principles of Perception Management

by David Rosenberg
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Current price ₹1,387.00
Original price ₹1,466.00
Original price ₹1,466.00
Original price ₹1,466.00
(-5%)
₹1,387.00
Current price ₹1,387.00

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Book cover type: Paperback
  • ISBN13: 9798227952851
  • Binding: Paperback
  • Subject: N/A
  • Publisher: David Rosenberg
  • Publisher Imprint: David Rosenberg
  • Publication Date:
  • Pages: 102
  • Original Price: USD 14.95
  • Language: English
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): Consumer Behavior

In world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.

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