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Wplyw wojen na międzynarodowe strategie marketingowe by Tamer Radwan

Wplyw wojen na międzynarodowe strategie marketingowe

by Tamer Radwan
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Book cover type: Paperback
  • ISBN13: 9786209100109
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 52.98
  • Language: Polish
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Production & Operations Management

The Impact of Wars on International Marketing Strategies analizuje, w jaki spos�b wojny i konflikty zbrojne fundamentalnie zmieniają rynki międzynarodowe i decyzje marketingowe przedsiębiorstw. Książka analizuje wplyw konfliktu na zachowania konsument�w, ceny, systemy dystrybucji i strategie promocyjne, pokazując, w jaki spos�b tradycyjne modele marketingowe zorientowane na wzrost stają się nieodpowiednie w warunkach przedlużającej się niestabilności.Korzystając z metodologii opisowej i analitycznej popartej danymi empirycznymi, książka pokazuje, w jaki spos�b wojny zakl�cają globalne lańcuchy dostaw, zwiększają zmiennośc cen, oslabiają zaufanie do marki i przyspieszają przejście w kierunku marketingu cyfrowego i elastyczności strategicznej. Argumentuje, że marketing międzynarodowy w środowiskach konfliktowych musi przejśc od ekspansji opartej na wydajności w kierunku odporności, etycznego podejmowania decyzji i strategii adaptacyjnej.Książka jest przeznaczona dla naukowc�w, decydent�w, specjalist�w ds. marketingu i decydent�w poszukujących ustrukturyzowanych i praktycznych ram do zrozumienia i zarządzania marketingiem międzynarodowym w warunkach wojny, ryzyka geopolitycznego i ciąglego kryzysu.

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