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Wplyw zaangażowania interesariuszy na ich zachowania by Markus Wölbitsch

Wplyw zaangażowania interesariuszy na ich zachowania

by Markus Wölbitsch
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Book cover type: Paperback
  • ISBN13: 9786203573695
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 164
  • Original Price: GBP 52.11
  • Language: Polish
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Management

Uwzględnianie obaw interesariuszy i ich wplywu na wyniki przedsiębiorstwa zyskuje coraz większą uwagę w literaturze poświęconej zarządzaniu strategicznemu. Dotychczasowe badania sugerują, że interesariusze mają środki i uprawnienia, aby wplywac na dzialalnośc przedsiębiorstwa oraz wspierac lub szkodzic celom biznesowym. Dlatego też proaktywne zaangażowanie jest postrzegane jako cenny środek zapewniający wsp�lpracę i zapobiegający niepożądanym zachowaniom interesariuszy. Jednak dotychczas trudno bylo zidentyfikowac bezpośredni związek między zaangażowaniem interesariuszy a wynikami przedsiębiorstwa. W związku z tym przedmiotem badań niniejszej pracy stala się wartośc dodana wniesiona do konkretnej dyscypliny, takiej jak teoria zarządzania kryzysowego. Obecnie przedsiębiorstwa mają do czynienia z ciągle zmieniającym się otoczeniem biznesowym i rosnącą liczbą nieprzewidywalnych zagrożeń. Sytuacja ta wymaga nowego spojrzenia na naturę kryzys�w korporacyjnych i sposoby zarządzania nimi. Wielu badaczy twierdzi zatem, że zachowania inwestor�w, pracownik�w i medi�w odgrywają istotną rolę w unikaniu lub lagodzeniu sytuacji kryzysowych w przedsiębiorstwach. Niniejszy projekt badawczy jest jedną z pierwszych analiz empirycznych w tym zakresie.

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