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Writing Music for Commercials: Television, Radio, and New Media by Michael Zager

Writing Music for Commercials: Television, Radio, and New Media

by Michael Zager
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Book cover type: Paperback
  • ISBN13: 9780810884106
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 328
  • Original Price: GBP 54.99
  • Language: English
  • Edition: 3 ed
  • Item Weight: 681 grams
  • BISAC Subject(s): Instruction & Study / Composition

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats.

Recipient of numerous advertising awards for his musical, including a Clio, International Film Festival Awards, Art Directors Club Awards, and a Mobius Advertising Award, Michael Zager is the Dorothy F. Schmidt Eminent Scholar in Performing Arts, professor of music and director of the Commercial Music Program at Florida Atlantic University. He is the author of Music Production for Producers, Composers, Arrangers, and Students (2nd edition, Scarecrow Press, 2012). He has composed, arranged and produced music for more than 400 commercials for clients, including Dr Pepper, MCI, Masterlock, Cablevision, Malt Liquor (music sung by Kool and the Gang, the Spinners, .38 Special, and the Chi-lites), Bounce (music sung by Whitney Houston), Budweiser, Crest, Kodak, Ivory Shampoo, Maxwell House Coffee, Clearasil, Lancôme, Volvo, and Burger King.

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