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Wykorzystanie handlu spolecznościowego by Rehana Kouser

Wykorzystanie handlu spolecznościowego

by Rehana Kouser , Lutf Ullah
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Book cover type: Paperback
  • ISBN13: 9786200433879
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 55.0
  • Language: Polish
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Production & Operations Management

Wykorzystanie handlu spolecznościowego: Strategies for Driving Customer Engagement and Purchase Intentions in Emerging Markets bada transformacyjną rolę handlu spolecznościowego w rozwijaniu intencji zakupowych klientów na rynkach wschodzących. Zakorzeniony w technologiach Web 2.0 i platformach mediów spolecznościowych, handel spolecznościowy lączy konsumentów i firmy poprzez interaktywne spoleczności internetowe, recenzje i fora. Książka podkreśla znaczenie wsparcia spolecznego - zarówno informacyjnego, jak i emocjonalnego - we wspieraniu zaufania konsumentów, krytycznego czynnika wplywającego na decyzje zakupowe. Przedstawia empiryczne badanie użytkowników mediów spolecznościowych na rynkach wschodzących, analizując związki między konstruktami handlu spolecznościowego, zaufaniem i intencjami zakupowymi. Wyniki badań podkreślają kluczową rolę zaangażowania online, informacji zwrotnych i budowania spoleczności w ksztaltowaniu zachowań klientów na rynku cyfrowym. Książka ta stanowi cenne źródlo informacji dla firm zajmujących się handlem elektronicznym, oferując wgląd w strategie wykorzystywania mediów spolecznościowych do budowania zaufania i zwiększania sprzedaży.

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