Xu hướng Truyền Hình Đa Nền Tảng ở Việt Nam hiện nay

Name: Xu hướng Truyền Hình Đa Nền Tảng ở Việt Nam hiện nay
Brand: Atlantic Books
SKU: 9781923431881
Price: 1088.0 INR
Availability: InStock

by Duong Chan Nguyen

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ISBN13: 9781923431881
Binding: Paperback
Subject: N/A
Publisher: Duong Chan Nguyen
Publisher Imprint: Duong Chan Nguyen
Publication Date: June 21, 2025
Pages: 234
Original Price: USD 12.88
Language: Vietnamese
Edition: N/A
Item Weight: 318 grams
BISAC Subject(s): Television / Reference

About The Book

Sự ph�t triển của c�ng nghệ khiến truyền h�nh truyền thống ph�t triển từ một phương tiện độc lập sang đa nền tảng, với những yếu tố được bổ sung như c�c trang web, ph�t video trực tuyến, ph�ng tr� chuyện, sự kiện được truyền h�nh trực tiếp, mạng x� hội, ... V� vậy, c�ng ch�ng hiện đại cũng chuyển từ việc xem truyền h�nh một c�ch thụ động sang trải nghiệm tivi đa m�n h�nh tương t�c, đa nền tảng v� trực tuyến với quyền chọn lựa nội dung hợp l� (thuộc nhu cầu v� thị hiếu), đ�ng nền tảng (thuận lợi v� ưa th�ch) v� đ�ng thời điểm (thời sự v� cập nhật). C� nghĩa rằng, kh�n giả hiện đại kh�ng bắt buộc phải t�m đến truyền h�nh tuyến t�nh (truyền h�nh truyền thống), m� t�m đến c�c sản phẩm của truyền h�nh đa nền tảng được định dạng v� ph�n phối tr�n những cửa h�ng kỹ thuật số mới như Zalo, Facebook, YouTube, VTVgo, VTCNow, Web, ... Để tương th�ch với những thay đổi n�y, c�c nh� b�o bắt buộc phải h�nh th�nh th�i quen mới, trang bị kỹ năng t�c nghiệp mới để th�ch nghi. Do vậy, việc nhận thức đầy đủ về truyền h�nh đa nền tảng trở n�n cần thiết v� quan trọng.

S�ch chuy�n khảo XU HƯỚNG TRUYỀN H�NH ĐA NỀN TẢNG Ở VIỆT NAM HI�N NAY tr�nh b�y kết quả nghi�n cứu về truyền h�nh đa nền tảng ở Việt Nam, với c�c chuy�n đề Cơ sở l� luận v� thực tiễn của truyền h�nh đa nền tảng; Thực trạng của truyền h�nh đa nền tảng ở Việt Nam; Định hướng ph�t triển truyền h�nh đa nền tảng ở Việt Nam hiện nay.

Xin tr�n trọng giới thiệu cuốn s�ch c�ng bạn đọc./.

About The Author

Nguyen, Duong Chan: - "TS. Nguyễn Dương Chân là chuyên gia nghiên cứu và giảng dạy hàng đầu trong lĩnh vực báo chí - truyền thông, đặc biệt về truyền hình đa nền tảng trong kỷ nguyên số. Anh hiện là giảng viên Trường Đại học Công Đoàn, từng công tác tại nhiều cơ quan báo chí lớn như Truyền hình Nhân Dân, VTV9, và Truyền hình Quân đội. Với nền tảng học thuật vững chắc (Tiến sĩ Báo chí học, Thạc sĩ Quản lý truyền thông, Cử nhân Ngữ văn và Ngôn ngữ Anh), anh đã có nhiều công trình nghiên cứu có giá trị, được đăng trên các tạp chí khoa học hàng đầu. Cuốn sách này là kết tinh của quá trình nghiên cứu nghiêm túc, giàu thực tiễn và mang tính tiên phong về xu hướng truyền hình đa nền tảng ở Việt Nam hiện nay.Dr. Nguyễn Dương Chân is a leading researcher and educator in the field of journalism and media, with a particular focus on multi-platform television in the digital era. He currently lectures at the Trade Union University and has worked with major media organizations such as Nhân Dân Television, VTV9, and the Military Television Channel.With a strong academic background, including a PhD in Journalism, a Master's in Media Management, and a Bachelor's degree in Literature and English, Dr. Chân has published numerous influential studies in leading academic journals.This book is the culmination of his extensive research and hands-on experience, offering a pioneering exploration of the evolution and future of multi-platform television in Vietnam today."

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