Yes Yes Yes: The Persuasion Playbook

Name: Yes Yes Yes: The Persuasion Playbook
Brand: Tellwell Talent
SKU: 9781834384863
Price: 2428.0 INR
Availability: InStock

by Jeff Purser

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ISBN13: 9781834384863
Binding: Hardcover
Subject: N/A
Publisher: Tellwell Talent
Publisher Imprint: Tellwell Talent
Publication Date: April 24, 2026
Pages: 322
Original Price: USD 24.95
Language: English
Edition: N/A
Item Weight: 599 grams
BISAC Subject(s): General

About The Book

YES YES YES is built on a simple but largely unspoken truth.

Behind every yes is a love story.

Before people buy, follow, commit, or choose, they move through the same emotional rhythm as seduction.

Attention sparks before logic.

Trust forms before proof.

Commitment arrives only when pressure disappears.

Persuasion and seduction do not share language.

They share timing.

Across sales, leadership, branding, politics, and culture, YES YES YES reframes persuasion as choreography rather than tactics, presence rather than pressure.

Those who are chosen do not convince harder. They pace emotion. They manage tension. They know when to advance and when to retreat.

This is not a book about closing deals.

It is a book about opening people.

Structured around the natural beats of persuasion which mirror the beats of seduction, YES YES YES shows how influence begins before words, survives beyond arguments, and deepens through restraint rather than force.

It replaces:

- scripts with rhythm

- urgency with sequence

- explanation with gravity

Most people fail at persuasion because they speak at the wrong moment.

This is a playbook for:

- being chosen without chasing

- earning trust without pressure

- shaping rooms instead of fighting them

You were never missing technique.

You were missing timing.

YES YES YES is not a book you finish. It is a book you return to, as perception sharpens and context changes.

Two people say the same thing. One lands. One doesn't.

If you want to understand how you naturally influence and where it breaks down, take the 3-minute diagnostic at jeffpurserproductions.com

About The Author

Purser, Jeff: - Jeff Purser is a communications strategist, sales advisor and film producer whose career has centred on one question: why do people say yes? Across media, sport and entertainment, he has negotiated partnerships, built audiences and launched brands for organisations including the South Sydney Rabbitohs, Optus and the Sydney Olympic Games. He has also coached and advised senior executives at major publishers, including News Corporation and Fairfax, where persuasion is tested in real time. As a producer, his work ranges from the commercial hit Fat Pizza to the Sydney Film Festival audience award winner Cedar Boys. After decades inside high-pressure conversations he observed the same pattern repeat: decisions rarely change through argument but through timing. YES YES YES presents a framework for influence that shapes belief before words are spoken.

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