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Yield Management. Konzepte und Techniken by Weiß, Matthias

Yield Management. Konzepte und Techniken

by Matthias Weiß , Steffen Häußler
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Book cover type: Paperback
  • ISBN13: 9783638843294
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 60
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Production & Operations Management

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,0, Universität Hohenheim (Industriebetriebslehre), Veranstaltung: Seminar Strategisches Produktionsmanagement, Sprache: Deutsch, Abstract: Wörtlich übersetzt würde "Yield Management" in etwa "Ertragssteuerung" bedeuten, da Yield im Airline-Bereich den Ertrag pro Passagierkilometer bezeichnet. Diese etwas irreführende Bezeichnung würde allerdings nicht dem mit der Methode verfolgten Zweck gerecht werden, da Yield Management zum Ziel hat, den Gesamtumsatz der Betriebseinheit eines Dienstleistungsunternehmens zu optimieren und nicht die Erträge zu steuern. Trotz einer Vielzahl bereits veröffentlichter wissenschaftlicher Beiträge konnte man sich aber bisher auf keine einheitliche Definition von Yield Management einigen. Versucht man die Gemeinsamkeiten aller bisherigen Definitionsversuche zu erfassen, so kann man Yield Management folgenderma en definieren: "Yield Management ist ein Ansatz zur integrierten Preis- und Kapazitätssteuerung mit dem Ziel, eine gegebene Gesamtkapazität so in Teilkapazitäten aufzuteilen und hierzu Preisklassen zu bilden, dass eine Ertrags- oder Umsatzmaximierung erreicht wird. Zur Realisation dieses Anspruches dient der Aufbau und die Nutzung einer umfassenden Informationsbasis." In der neueren Literatur finden sich auch treffendere Bezeichnungen wie Revenue Management oder auch Profit Management für das Konzept. Der Begriff Yield Management ist aber immer noch am weitesten verbreitet und deshalb wollen wir im Folgenden auch an diesem Begriff festhalten.

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