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Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life by Shelley Carson

Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

by Shelley Carson
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Book cover type: Hardcover
  • ISBN13: 9780470547632
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Jossey-Bass
  • Publisher Imprint: Jossey-Bass
  • Publication Date:
  • Pages: 370
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 586 grams
  • BISAC Subject(s): Creative Ability

From the Inside Flap

Can sitting in front of a light box increase your creativity more than listening to a Bach concerto?

In Your Creative Brain, Harvard psychologist Shelley Carson explains that creativity isn't something only scientists, inventors, artists, writers, and musicians enjoy, but rather all of us use our creative brains every day at home and at work. Everyone has the ability to increase mental functioning and creativity by understanding and putting into play seven brain activation patterns Dr. Carson has coined the CREATES brainsets: Connect, Reason, Envision, Absorb, Transform, Evaluate, and Stream.

Step-by-step, Carson shows how these seven brainsets affect the way we experience the world around us and how each brainset contributes to the process of creative problem solving. The book is filled with entertaining (and often surprising) exercises, quizzes, and self-tests that will help you take advantage of your creative potential and enrich your life.

This vital resource can also help you meet the challenges and opportunities of today's complex world. The rulebooks for virtually every aspect of human endeavor and interaction--from corporate life to personal life to dating and even parenting--are being rewritten right in the middle of the game. So if all the old bets are off, how do you survive and thrive? The most important asset you have for negotiating this rapidly changing world is your creative brain.

Shelley Carson, PhD, teaches, conducts research, and publishes on the topics of creativity, psychopathology, and resilience at Harvard University. Her work has been featured on the Discovery Channel, CNN, and NPR, and she has won multiple teaching awards for her popular course Creativity: Madmen, Geniuses, and Harvard Students. She also writes the Life as Art blog for Psychology Today and discusses current findings in creativity research on her Web site http: //ShelleyCarson.com.

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