You're Losing Revenue: What Your Enquiries Should Be Producing Instead

Name: You're Losing Revenue: What Your Enquiries Should Be Producing Instead
Brand: Solis Publishing
SKU: 9781764198028
Price: 1658.0 INR
Availability: InStock

by Sylvana Seymour

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ISBN13: 9781764198028
Binding: Paperback
Subject: N/A
Publisher: Solis Publishing
Publisher Imprint: Solis Publishing
Publication Date: April 26, 2026
Pages: 134
Original Price: GBP 14.74
Language: English
Edition: N/A
Item Weight: 191 grams
BISAC Subject(s): Decision-Making & Problem Solving

About The Book

You don't have a lead problem.
You have a conversion problem.

Enquiries are coming in. Conversations are happening. Interest is there.

But between the first message and the final decision, something breaks down.

Follow-ups get missed.
Conversations lose momentum.
Enquiries stall without ever converting.

And over time, that creates a gap.

A gap between your enquiry volume and your actual revenue.

Most businesses misdiagnose this.

They assume they need:

more leads
better marketing
higher traffic
stronger sales scripts

So they invest in lead generation and marketing strategies.

But the real issue sits inside the sales pipeline.

This book shows you how to fix that.

Not with theory. Not with scripts.

With a clear, practical understanding of how enquiries move through a business and how to convert them into revenue consistently.

Inside, you'll learn:

how to build a sales pipeline that reflects real conversations
why lead conversion breaks down even when demand exists
how to improve enquiry handling without sounding pushy
what effective follow-up actually looks like in practice
how to turn stalled enquiries into active opportunities
how to reduce lost revenue from existing leads
why most CRM systems fail without proper structure
how small improvements in conversion rates create significant revenue growth

Real-world pipeline examples across:

jewellery retail
hair clinics
med spas
cosmetic dental practices

Different industries. Same conversion problem.

This is not a book about marketing tactics.

It is about what happens after a lead is generated.

Because that is where most revenue is won or lost.

If you already have enquiries coming into your business, this book will show you:

how to convert more of them
how to structure your sales process
how to create consistent movement through your pipeline
how to close the gap between potential revenue and actual results

Revenue does not come from more activity.

It comes from better conversion.

And conversion is not random.

It is structural.

If you want more leads, this is not the first step.

If you want to turn the leads you already have into revenue, it is.

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