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Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer

Youtility: Why Smart Marketing Is about Help Not Hype

by Jay Baer
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Book cover type: Hardcover
  • ISBN13: 9781591846666
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: PRH USA
  • Publisher Imprint: Portfolio US
  • Publication Date:
  • Pages: 240
  • Original Price: INR 999.0
  • Language: English
  • Edition: N/A
  • Item Weight: 341 grams
  • BISAC Subject(s): Consumer Behavior

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customer's friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's utility offers a new approach that cuts through the clutter, marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing utility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast.

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